7 Online Marketing Courses to Boost Your Career

Marketing has taken the world by storm and is one of the most in-demand professions of the decade.  Every product or service today needs to be marketed well to get noticed in a competitive environment. And to market it well, you need an ace marketing professional!

If you are a student looking to enter the marketing industry or a working professional trying to switch careers, you’re just a few online courses away from getting started! While there are specialised degrees to get into this field, online certifications can be just as helpful to build your knowledge and gain an entry into this fascinating world.

Why Should You Opt For Online Courses?

India is one of the world’s fastest-growing economies and is projected to be the second-largest economy by 2027. The country’s middle class is also growing rapidly, and is expected to reach 550 million people by 2025. This segment is also increasingly spending on discretionary items such as travel, entertainment and consumer goods. As a result, businesses are looking for marketing professionals who can help them reach this growing market.

In addition, India’s digital landscape is evolving rapidly. The country has the second-largest number of internet users in the world, and this number is only expected to grow in the coming years. Businesses need marketing professionals who can help them navigate this digital landscape and reach their target consumers.

There are plenty of reasons to get an online marketing certification. For one, it can help you stand out from the competition when applying for jobs. It can also give you the skills and knowledge you need to succeed in a marketing career.

Here are some of the top benefits of getting an online marketing certification:

It can help you land a job.

An online marketing certification on your resume will give you the basic foundation knowledge you need to land a job. It’s not as expensive or time consuming as a full-time degree and yet good enough to teach you what you need to get started with your career in marketing.

It can improve your skills and knowledge.

A certification course can provide you with the skills and knowledge you need to excel in your marketing career. You can learn about digital marketing, social media marketing and content marketing. A good course will also provide project work to help you apply your learnings and get better at marketing.

It can boost your earnings potential.

Earning an online marketing certification can help you qualify for higher-paying jobs and earn a higher salary. A certificate is proof to your potential employer that you have adequate knowledge about marketing, this will help you in negotiation for a better pay.

Online Courses for your Marketing Career

HubSpot’s Certification in Content Marketing

Hubspot is undoubtedly one of the most popular websites to learn about marketing.With this course you can learn everything about creating “content that converts”. You will learn how to create a content strategy, promote it, and also use analytical tools to assess your success. The best part about this course is that it is free of cost and can be helpful for content producers and inbound professionals. This course consists of 12 lessons, has 54 videos, and will take you 7 hours to complete. This course is best for beginners. It will give you a comprehensive framework to produce and repurpose consistent content to always stay on top of the game. Anyone can attend it, all you need is a learning mindset and you are good to go!

Hubspot’s Certification in Email Marketing

Email Marketing is one of the most popular forms of marketing. Every company sends emails to potential customers to convert them and existing customers to retain them or upsell to them. Customers expect to be told about upcoming sales and wish to receive newsletters and updates on events. 

This course helps you learn everything you need to know about email marketing – from strategy to content approach to tips on lead generation and conversion. This free course has 9 lessons and 28 videos, and will take approximately 4 hours to complete. The best part of this course is that it is completely free and doesn’t require you to have any special qualifications to pursue it. What’s more, you can apply your learnings using Hubspot’s free email marketing tool.

Digital Marketing Specialisation – Coursera

The Digital Marketing Specialisation course in Coursera helps you understand the basics of content marketing, search engine optimisation, social media marketing, etc. This course will also help you understand how to use web analytics tools and various other marketing techniques. This is a beginner-level course, but equally valuable for those looking to advance your career.  This course will teach you the objective of data collection , the various frameworks used to measure consumer’s digital actions, and the challenges posed by the new media. This online course has a flexible schedule and subtitles in different languages. It also allows you to learn about essential topics such as SEO, social media marketing, etc. This course will take you eight months to complete. While you can enroll in this course for free, you will have to pay a specific amount if you want to acquire the certificate. If you have a real interest in content marketing, you require no other qualifications to enroll in this course.

Digital Marketing Specialist Certificate – Simplilearn

This course will teach you all the basics of digital marketing, including pay-per-click, digital analytics, conversion optimisation, mobile marketing and social media. Packed with case studies and real-world projects, it thoroughly prepares you to set foot in the industry. This course costs INR 64200, which gives you a 12-month access to the programme. Even after completing your course, you can access their job portals for assistance.

Digital Marketing Course – Udemy

Udemy is one of the most popular learning platforms for digital marketing. This marketing course bundle comprises 12 lessons, including app marketing, email marketing, Youtube marketing, and SEO writing. Priced at INR 449, this course will not only help you get hired as a digital marketing expert but also teach you how to grow a business from scratch. You will gain access to quizzes and projects to ensure you’ve learnt how to apply theory to practice. You don’t need any special qualifications to pursue this 20-hour course. All you need is genuine interest in digital marketing

Copyblogger Online Marketing Course

Copyblogger is undoubtedly one of the most popular and successful websites for content writing and marketing. This free course is a goldmine for anyone trying to learn about marketing. Unlike others, this course is not a video series but uses books and emails to teach you marketing. Within 16 ebooks and 20 emails, you will learn how to master the art of online marketing. Learn how to write copy that builds a rapport with the readers. The best thing about this course is that it is equally useful for both beginners to get a glimpse into the industry and for experienced marketers to advance their careers.

Udacity Digital Marketing Course

Udacity’s Digital Marketing programme is an excellent resource for those who want to advance their digital marketing careers. This course will help you learn online marketing fundamentals, content strategy, Search Engine Optimisation, email marketing, and social media marketing, among others. The best feature of this course is having a personal career coach and a technical mentor. This paid course is ideal for anyone who needs someone to guide them through the ins and outs of the industry. It will take at least three months to complete, and has no prerequisites to join.

Get #CareerReady With Mentoria!

All set to get creative with your marketing strategies and ideas? Or still trying to figure out if this path is right for you? Mentoria’s experts can help clear your doubts! Register on our platform and take the Mentoria Test to find out where your interests lie and which of them could turn into a fulfilling career option. We have customised guidance plans to meet your needs and help you get #CareerReady.